CHEEZ WHIZ
It can be difficult getting picky eaters to finish their food no matter how tasty it is (especially when they're kids). With the help of the Kraft Cheez Whizard however, making food disappear is a breeze. It's tasty, fun, and works like magic. Become a whizard and make your food disappear!
Project Type
Product Ad Campaign
Creative Brief
Create 3 magazine ads to advertise a product.
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Illustrator
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Procreate
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Photoshop
Tools
Deliverables
Three 8.5 x 11 inch ads with an acetate layer that reveals the second page..
The art style is inspired by children's storybooks (like Eric Carle's works). This style matches the whimsy and joy of the actual image itself.
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The ad works as two parts. The illustration with a wizard mouse and food is on a clear piece of acetate. As viewers turn the page the food disappears as if by magic.
