LAOGANMA AD CAMPAIGN

Whether it's a savory soup or an ice cream cone, Laoganma's Chili Oil is said to be the perfect cure all for any dish lacking flavor.

These ads are an eye-catching and modern take on old snake oil ads that offered '"cure-all" elixirs.

Project Type

Product Ad Campaign

Creative Brief

Create 3 magazine ads to advertise a product.

Illustrator
Photoshop

Tools

Deliverables

Three 8.5 x 11 inch ads.

Taking inspiration from traditional snake oil ads, we had to have a salesman. Tao Huabi, the founder of Laoganma, is featured as our salesman. The shading and coloring is based on the older ads while the embellishments, expressions, and illustrations reflect the product flavor.