OC FOOD TOUR

One of the most memorable parts of traveling is the food you eat, and there's a wide selection of unique options in Orange County. Travelers will be enticed by the diverse food experiences highlighted in this interactive campaign.

Project Type

Travel Campaign

Creative Brief

Create a travel campaign that highlights a unique aspect of your chosen location.

Tools

Illustrator
Photoshop
Procreate

Deliverables

3 Print Ads (removable maps), and 3 Out Of Home Ads (Billboard, Bench, and Photo Standee).

Each map comes as a 11 x 17 inch spread that can be attached in a magazine or distributed out separately. The maps are foldable and can be pocketed as if it were an actual map.

The style is inspired by kitschy vintage maps. Each spread highlights a different category: Food, Desserts, and Drinks. Different colors and illustrations differentiate each map.

People are encouraged to visit each location and collect stickers. Once enough stickers have been collected they will be able to redeem a discount or deal on their next purchase.

To locate which restaurants are participating people can look for Cam, the orange mascot for this campaign. He can be found on the map but also at different locations as out of home advertisements.