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THE SUPERMARKET EXPERIENCE
Loud words and bright colors catch your wandering eyes and rouse your appetite. Upon leaving you find yourself with a heavy bag and a lighter wallet.
This type specimen showcases the boldness of ABC Dinamo's font "Gravity" using supermarket aesthetics.
Project Type
Type Specimen
Creative Brief
Create a type specimen. The layout, content, and typography will reflect the selected font and topic.
Tools
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Aftereffects
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Illustrator
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Indesign
Deliverables
A 32 page booklet and a 60 second animation.
The booklet focused on crafting assets using the Gravity typeface and highlighting the unique aspects of the font.
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The animation had a more playful approach, focusing more on the transitions and condensing aspects of the booklet in a short catchy video.
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